India Baby Care Market Outlook 2018

Aug, 2014   |   62  Pages   |   KuicK Research   |   Format : PDF

Recent years have witnessed a spurt in the market for baby care products in India. On the demand side, rising incomes, smaller average size of families, more women coming out to work, and better informed parents, have all contributed toward this trend. On the supply side, the opening up of the economy and the interest shown by large multinationals in the Indian growth story have ensured that Indian consumers are constantly being introduced to better and advanced products. Competition among suppliers and the emergence of China as a source for cheap alternatives has resulted in competitive pricing of products and the Indian parents are using this advantage to offer the best to their children.

India is home to the largest number of children in the world, significantly larger than the number in China. The country has 20% of the 0-4 years child population of the world. The number of live births in the country is estimated to be 27 million, which again constitutes 20% of the total number of live births in the world. Although the number of births is expected to gradually go down in the coming years, the relative load of India in the world in terms of child population is not going to lessen significantly for a long time to come. India is therefore emerging as an important world market for baby products.

The rising number of babies contributes to higher demand for baby products; however, this is strongly supported by surging

1. India Baby Care Market Overview

2. India Baby Care Market by Product Category
2.1 Diaper
2.2 Hair & Massage Oil
2.3 Shampoo & Soap
2.4 Baby Food
2.5 Baby Lotion
2.6 Talcum Powder
2.7 Apparel

3. India Baby Care Market Dynamics
3.1 Favorable Market Parameters
3.2 Issues to be Considered

4. Spending & Purchasing Patterns for Baby Care Products in India
4.1 Point of Purchase
4.2 Spending Pattern
4.3 Purchase Frequency

5. Future Growth Strategies
5.1 Introducing Organic & Natural Products
5.2 Dominance of Mass Segment Products
5.3 Increasing Acceptability of Premium Range Products
5.4 Untapped Potential in Tier II & Semi Urban Market

6. E-Retailing of Baby Care Products
6.1 Market Overview
6.2 Leading Online Retailers
6.2.1 Nest Childcare Services Pvt. Ltd. (
6.2.2 Brainbees Solutions Pvt. Ltd. (
6.2.3 Flipkart Internet Pvt. Ltd (
6.2.4 Jasper Infotech Pvt. Ltd.(
6.2.5 Amazon Seller Services Pvt. Ltd.(

7. Business Model for Baby Care Products
7.1 Exclusive Baby Products Outlets
7.2 Medical Shop
7.3 Online Store
7.4 Supermarket/Hypermarket
7.5 Door to Door Selling/ Direct Sales

8. Competitive Landscape: Business Overview & Product Portfolio
8.1 Dabur
8.2 Johnson & Johnson
8.3 Procter & Gamble
8.4 Kimberly-Clark
8.5 Wipro
8.6 Himalaya
8.7 Rustic Art
8.8 Pigeon
8.9 Krauter
8.10 Chicco

List of Figures

Figure 1-1: Baby Care Products Market (US$ Million), 2013-2018
Figure 1-2: Baby Care Product Market Opportunity by Region
Figure 1-3: Baby Care Market by Product Segment, 2013 & 2018

Figure 2-1: Baby Diaper Market (US$ Million), 2013-2018
Figure 2-2: Average Spending on Diapers in Metro & Tier-II Cities, 2013 & 2018
Figure 2-3: Baby Hair Oil Market (US$ Million), 2013-2018
Figure 2-4: Baby Massage Oil Market (US$ Million), 2013-2018
Figure 2-5: Baby Shampoo Market (US$ Million), 2013-2018
Figure 2-6: Baby Soap Market (US$ Million), 2013-2018
Figure 2-7: Baby Shampoo Market (US$ Million), 2013-2018
Figure 2-8: Baby Lotion Market (US$ Million), 2012-2018
Figure 2-9: Baby Lotion Market (US$ Million), 2013-2018
Figure 2-10: Baby Lotion Market (US$ Million), 2013-2018

Figure 3-1: Monthly Average Spend on Baby Care Products (US$), 2013 & 2018
Figure 3-2: Monthly Average Spend on Baby Care Products by Double Income Single Kid Family (US$), 2013 & 2018

Figure 4-1: Point of Purchase of Baby Care Products, 2014
Figure 4-2: Point of Purchase of Diapers, 2014
Figure 4-3: Point of Purchase of Soap & Talcum Powders, 2014
Figure 4-4: Point of Purchase of Baby Food, 2014
Figure 4-5: Point of Purchase of Apparels, 2014
Figure 4-6: Point of Purchase of Hair & Massage Oil, 2014
Figure 4-7: Average Monthly Spend on Baby Care Product, 2014
Figure 4-8: Purchase Frequency of Diapers, 2014
Figure 4-9: Purchase Frequency of Baby Food, 2014
Figure 4-10: Purchase Frequency of Soap & Talcum Powder, 2014
Figure 4-11: Purchase Frequency of Hair & Massage Oil, 2014

Figure 5-1: Premium Baby Care Products Market Opportunity (US$ Million), 2013-2018
Figure 5-2: Baby Care Products Market in Tier II & III Cities (US$ Million), 2013-2018
Figure 7-1: Online Market of Baby Care Products (US$ Million), 2013-2018
Figure 7-2: Share of Online Market of Baby Care Products (%), 2013-2018

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