Funskool India Ltd in Toys and Games (India)

Jul, 2015   |   3  Pages   |   Euromonitor   |   Format : PDF
Funskool India Ltd's strategy is centred on catering to consumers of mid-and-premium-end toys, which are not susceptible to price competition from cheap Chinese imports. There are still many brand-conscious buyers in the country and Funskool India looks to cater to this target audience. The company has also worked at increasing its presence. Funskool is eager to increase the footprint and visibility of its many brands in large format retail outlets. It has also begun to open its own retail sto...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction and Background
Key Facts
Summary 1 Funskool India Ltd: Key Facts
Production
Competitive Positioning
Summary 2 Funskool India Ltd: Competitive Position 2014

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