India Watch Industry Outlook to 2018 - Premium Segment and Online Retail to Lead the Growth

Oct, 2013   |   144  Pages   |   kenresearch   |   Format : PDF

The report titled India Watch Industry Outlook to 2018 Premium Segment and Online Retail to Lead the Growth provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the mass, mid and premium price wrist watches as key segments of the market. The report provides the market share of the major brands and company profiles of key players/ brands in all the major segments (mid, affordable luxury, luxury and super luxury) The report also covers the online watch industry and wall clock segment in India and provides market size and future projections of economy, mid and premium price wall clocks as three segments of the wall clock industry in the country.

The Indian watch market for timepieces has grown at a rapid pace in the past few years clocking a CAGR of 9.3% for the period FY2008-FY2013. The market for timepieces includes wrist watches, table clocks, alarm clocks and wall clocks. But the market for wrist watches formed the major proportion of the market for time pieces with a contribution of about 89% in the total watch market in the country by revenue while the market for wall clocks formed the rest of the market share of 11% in FY2013.

The wristwatch market has grown in terms of value from INR 33,731.0 million in FY2008 to INR ~ million in FY2013. The wrist watches market in India can be classified into three broad categori

1. India Watch Market Introduction

2. India Watch Market Size by Revenue, FY2008- FY2013

3. India Watch Market Segmentation by Wrist Watches and Wall Clocks, FY2008- FY2013

4. India Wrist Watch Market Introduction and Market Size by Revenue, FY2008- FY2013

5. India Wrist Watch Market Segmentation by Organized and Unorganized, FY2008- FY2013

6. India Wrist Watch Market Segmentation by Price, FY2008-FY2013
6.1. India Mass Wrist Watch Market Introduction and Market Size, FY2008- FY2013
6.1.1. Market Share of Major Players in India Mass Wrist Watch Market, FY2013
6.2. India Mass Wrist Watch Market Future Projections, FY2014- FY2018
6.3. India Mid Wrist Watch Market Introduction and Market Size, FY2008- FY2013
6.3.1. Market Share of Major Players in India Mid Wrist Watch Market, FY2013
6.4. India Mid Wrist Watch Market Future Projections, FY2014-FY2018
6.5. India Premium Wrist Watch Market Introduction and Market Size, FY2008- FY2013
6.6. India Premium Wrist Watch Market Segmentation by Price, FY2008- FY2013
6.6.1. India Affordable Luxury Wrist Watch Market Size and Future projections, FY2008- FY2018
6.6.2. Market Share of Major Players In India Affordable Luxury Segment Wrist Watch Market, FY2013
6.6.3. India Luxury Wrist Watch Market Size and Future Projections, FY2008-FY2018
6.6.4. Market Share of Major Brands In India Luxury Wrist Watch Market, FY2013
6.6.5. India Super Luxury Wrist Watch Market Size and Future projections, FY2008- FY2018
6.6.6. Market Share of Major Brands In India Super Luxury Segment Wrist Watch Market, FY2013
6.7. India Premium Wrist Watch Market Future Projections, FY2014-FY2018

7. India Wrist Watch Market Segmentation by Gender, FY2013

8. India Wrist Watch Market Segmentation by Type of Watch Movement (Analog, Digital and Mechanical), FY2013

9. Market Share of Major Players in India Wrist Watch Market, FY2013

10. India Online Wrist Watch Market Introduction and Market Size by Revenue, FY2011- FY2013
10.1. India Online Wrist Watch Market Segmentation on the basis of Price, FY2013 and FY2018
10.2. Market Share of Major E-Commerce Websites in India Online Wrist Watch Market, FY2013
10.3. India Online Wrist Watch Market Future Outlook and Projections, FY2014- FY2018
10.3.1. Cause and Effect Relationship between Dependent and Independent variables Present in the India Online Wrist Watch Market

11. India Wrist Watch Market Trends and Developments
11.1. Watch Companies Trends
Indian Watch Market Flooding with Swiss made Brands
Watch Companies Focussing on Youth Segment Wrist Watches
Growing Presence of Organized Players in the Mass Segment Watches
Premium Watch Brands Expanding Reach to Small Towns
International Brands Customizing Watch Designs for Indians
Increasing High Impact Marketing Campaigns
11.2. Consumer Trends
Increasing Demand for Utility Wrist Watches
Shifting Consumer Preference for Mechanical Watches
11.3. Retailers Trends
Increasing Retail Space for Wrist Watches
Retailers Spending Heavily on Advertising and EMI Schemes

12. Government Regulations
12.1. Role of Government in Establishing India as a Manufacturing Hub
12.2. FDI in Retail Restrictions
12.3. Excise and Custom Duties

13. India Wrist Watch Retail Market Competitive Landscape, FY2013

14. India Wrist Watch Market Future Outlook and Projections, FY2014- FY2018
14.1. Cause and Effect Relationship between Dependent and Independent Factors prevailing in the India Wrist Watch Market
14.2. Future Projections, FY2014-FY2018

15. Company Profiles of Major Players in the India Wrist Watch Industry
15.1. Titan
15.1.1. Company Overview
15.1.2. Business Strategy
Focus on Restructuring of Watch Business
Introductionof Watch Collections in All the Major Price Segments
Endorsements From Celebrities for Brand Promotions
Increasing Presence in Premium Segment
15.1.3. Financial Performance
15.2. Swatch Group
15.2.1. Company Overview
15.2.2. Business Strategy
Largest Variety of Premium Watch Brands
Opening More Exclusive Boutiques and Distribution through Multi-Brand Outlets
Celebrity Endorsements for High Brand Recognition
15.2.3. Financial Performance
15.3. Timex
15.3.1. Company Overview
15.3.2. Business Strategy
Increasing Online Presence
Consolidation of the Business
Wide Range of Watches in Different Price Segments
15.3.3. Financial Performance
15.4. Seiko
15.4.1. Company Overview
15.4.2. Business Strategy
Brand Promotions by Associating with Sports Events
Expansion of the Point of Sales
15.4.3. Financial Performance
15.5. Citizen
15.5.1. Company Overview
15.5.2. Business Strategy
Product Differentiation by Innovation in Green Technology
Celebrity Brand Endorsement and Promotional Offers
15.5.3. Financial Performance
15.6. Casio
15.6.1. Company Overview
15.6.2. Business Strategy
Adjusting Technology to Latest Trends
Distinguishing the Target Population for Sub-brands
15.6.3. Financial Performance
15.7. LVMH
15.7.1. Company Overview
15.7.2. Business Strategy
Brand Communications through Regional Media
Exclusive Indian Designs
15.7.3. Financial Performance
15.8. Maxima
15.8.1. Company Overview
15.8.2. Business Strategy
Affordable Wrist Watches for Masses
15.8.3. Financial Performance

16. India Wall Clock Market Introduction
16.1. India Wall Clock Market Size by Revenue in INR million, FY2008- FY2013
16.2. India Wall Clock Market Segmentation by Organizational Structure, FY2013
16.3. India Wall Clock Market Segmentation by Price, FY2008- FY2013
16.3.1. India Economy Wall Clock Market Size And Future Projections, FY2008- FY2018
16.3.2. India Mid Wall Clock Market Size And Future Projections, FY2008- FY2018
16.3.3. India Premium Wall Clock Market Size And Future Projections, FY2008- FY2018
16.4. India Wall Clock Market Segmentation By Type of Clock, FY2008- FY2013
16.5. India Wall Clock Market Future Outlook and Projections, FY2014- FY2018
16.5.1. Cause and Effect Relationship between Dependent and Independent Variables Affecting India Wall Clock Market

17. India Watch Market Future Outlook And Projections, FY2014-FY2018

18. Macro Economic and Industry Factors: Historicals and Projections
18.1. Gross Domestic Product, FY2008- FY2018
18.2. Population, FY2008-FY2018
18.3. Shipments of Mobile Phones, FY2008- FY2018
18.4. Size of Retail Market in India, FY2008-FY2018
18.5. Average Price of Premium Segment Wristwatch, FY2008- FY2018
18.6. Size of Working Population in India, FY2008- FY2018

19. Appendix
19.1. Market Definitions
19.2. Abbreviations
19.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
19.4. Disclaimer

LIST OF FIGURES
Figure 1: India Watch Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 2: India Watch Exports and Imports on the Basis of Value in INR Million, FY2008-FY2013
Figure 3: India Watch Market Segmentation by Wrist Watch and Wall Clocks on the Basis of Revenue in Percentage (%), FY2008- FY2013
Figure 4: India Wrist Watch Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 5: India Wrist Watch Market Segmentation by Organized and Unorganized Sector on the Basis of Revenue in Percentage (%), FY2008- FY2013
Figure 6: India Wrist Watch Market Segmentation by Organized and Unorganized Sector on the Basis of Volume Sales in Percentage (%), FY2008 and FY2013
Figure 7: India Wrist Watch Market Segmentation by Price on the Basis of Revenue in Percentage (%), FY2008- FY2013
Figure 8: India Wrist Watch Market Segmentation by Price on the Basis of Volume Sales in Percentage (%), FY2013
Figure 9: India Mass Wrist Watch Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 10: Market Share of Major Brands in the Mass Segment Wrist Watch Market on the Basis of Revenue, FY 2013
Figure 11: India Mass Wrist Watch Market Future Projections on the Basis of Revenue in INR Million, FY2014-FY2018
Figure 12: India Mid Price Wrist Watch Market Size on the Basis of Revenue in INR Million, FY2008-FY2013
Figure 13: Market Share of Major Players in India Mid Price Wrist Watch Market by Revenue in Percentage (%), FY2013
Figure 14: India Mid Price Wrist Watch Market Future Projections on the Basis of Revenue in INR Million, FY2014-FY2018
Figure 15: India Premium Wrist Watch Market Size by Revenue in INR Million, FY2008- FY2013
Figure 16: Indian Premium Segment Wrist Watch Market Segmentation on the Basis of Price by Revenue in Percentage (%), FY2013
Figure 17: India Affordable Luxury Wrist Watch Market Size by Revenue in INR Million, FY2008- FY2013
Figure 18: India Affordable Luxury Wrist Watch Market Future Projections by Revenue in INR Million, FY2014-FY2018
Figure 19: Market Share of Major Players in India Affordable Luxury Premium Wrist Watch Market on the Basis of Unit Sales in Percentage, FY2013
Figure 20: Indian Luxury Wrist Watch Market Size by Revenue in INR Million, FY2008- FY2013
Figure 21: Indian Luxury Wrist Watch Market Future Projections by Revenue in INR Million, FY2014-FY2018
Figure 22: Market Share of Major Brands in India Luxury Premium Wrist Watch Market on the Basis of Unit Sales in Percentage, FY2013
Figure 23: Indian Super Luxury Wrist Watch Market Size by Revenue in INR Million, FY2008- FY2013
Figure 24: India Super Luxury Wrist Watch Market Future Projections by Revenue in INR Million, FY2014- FY2018
Figure 25: Market Share of Major Brands in India Super Luxury Premium Wrist Watch Market on the Basis of Unit Sales in Percentage, FY2013
Figure 26: India Premium Wrist Watch Market Future Projections by Revenue in INR Million, FY2014-FY2018
Figure 27: Number of Shopping Malls in India in Units, FY2008- FY2018
Figure 28: India Wrist Watch Market Segmentation by Gender on the Basis of Volume Sales in Percentage (%), FY2013
Figure 29: India Wrist Watch Market Segmentation by Watch Movement on the Basis of Volume Sales in Percentage (%), FY2013
Figure 30: India Wrist Watch Market Segmentation Future Projection by Watch Movement on the Basis of Volume Sales by Percentage (%), FY2018
Figure 31: Market Share of Major Watch Players in the India Organized Wrist Watch Market by Revenue in Percentage (%), FY2013
Figure 32: India Online Wristwatch Market Size on the Basis of Revenue in INR Million, FY2011- FY2013
Figure 33: India Online Wristwatch Market Segmentation by Price on the Basis of Revenue in Percentage (%), FY2013 and FY2018
Figure 34: India Online Wristwatch Market Share of Major E-Commerce Websites on the Basis of Revenue in Percentage (%), FY2013
Figure 35: India Online Wrist Watch Market Future Projections on the Basis of Revenue in INR Million, FY2014- FY2018
Figure 36: Number of Internet Users in India in Million, FY2008- FY2018
Figure 37: India Wrist Watch Market Future Projections on the basis of Revenue in INR Million, FY2014- FY2018
Figure 38: Titan Industries Watch Division Net Sales Revenues in INR Million, FY2008- FY2013
Figure 39: Swatch Groups Equity Capital in Swatch Group India Pvt Ltd in INR Million, 2007-2012
Figure 40: Timex Group India Annual Revenue in INR Million, FY2008-FY2013
Figure 41: Seiko Watch Corporation Annual Revenues in INR Million, FY2009-FY2011
Figure 42: LVMH Annual Sales Revenue in INR Million, 2007-2012
Figure 43: India Wall Clock Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 44: Indian Wall Clock Market Segmentation by Organizational Structure on the Basis of Revenue in Percentage (%), FY2013
Figure 45: Indian Wall Clock Market Segmentation Future Projection by Organizational Structure on the Basis of Revenue in Percentage (%), FY2018
Figure 46: India Wall Clock Market Segmentation by Price on the Basis of Revenue in Percentage (%), FY2008- FY2013
Figure 47: India Economy Wall Clock Market Size by Revenue in INR Million, FY2008- FY2013
Figure 48: India Economy Wall Clock Market Future Projections on the Basis of Revenue in INR million, FY2014-FY2018
Figure 49: India Mid Price Wall Clock Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 50: India Mid Price Wall Clock Market Future Projections on the Basis of Revenue in INR million, FY2014-FY2018
Figure 51: India Premium Wall Clock Market Size on the Basis of Revenue in INR Million, FY2008- FY2013
Figure 52: India Premium Wall Clock Market Future Projections by Revenue in INR Million, FY2014-FY2018
Figure 53: India Wall Clock Market Segmentation by Type of Clock on the Basis of Volume Sales in Percentage (%), FY2013
Figure 54: India Wall Clock Market Segmentation Future Projection by Type of Clock on the Basis of Volume Sales in Percentage (%), FY2018
Figure 55: India Wall Clock Market Future Projections by Revenue in INR Million, FY2014-FY2018
Figure 56: India Watch Market Future Projections by Revenue in INR Million, FY2014- FY2018
Figure 57: India Gross Domestic Product at Current Prices in INR Billion, FY2008-FY2018
Figure 58: India Population in Million, FY2008- FY2018
Figure 59: India Shipments of Mobile Phones in Million, FY2008- FY2018
Figure 60: India Size of Retail Market in INR Billion, FY2008- FY2018
Figure 61: India Premium Segment Wristwatch Average Prices in INR, FY2008- FY2018
Figure 62: India Size of Working Population in Million, FY2008-FY2018

LIST OF TABLES
Table 1: India Watch Market Segmentation by Wrist Watches and Wall Clocks on the Basis of Revenue in INR Million, FY2008-FY2013
Table 2: India Wrist Watch Market Segmentation by Organized and Unorganized Sector on the Basis of Revenue in INR Million, FY2008- FY2013
Table 3: India Wrist Watch Market Segmentation on the Basis of Organized and Unorganized Sector by Volume Sales in Million Pieces, FY2008 and FY2013
Table 4: India Wrist Watch Market Segmentation by Price on the Basis of Revenue in INR Million, FY2008-FY2013
Table 5: India Wrist Watch Market Segmentation on the Basis of Price by Volume Sales in Million Pieces, FY2008 and FY2013
Table 6: India Mass Segment Wrist Watch Market on the Basis of Volume Sales in Million Pieces, FY2008 and FY2013
Table 7: India Mid Segment Wrist Watch Market on the Basis of Volume Sales in Million Pieces, FY2008 and FY2013
Table 8: India HNWI Population in Persons, 2007-2012
Table 9: India Premium Segment Wrist Watch Market on the Basis of Volume Sales in Million Pieces, FY2008 and FY2013
Table 10: India Swiss Watch Imports on the Basis of Value in INR Million, FY2008-FY2013
Table 11: Key Performance Indicators of the Major Brands Present in the India Affordable Luxury Wrist Watch Market and their Price Range in INR, FY2013
Table 12: Key Performance Indicators of Major Brands Present in the India Luxury Wrist Watch Market and their Price Range in INR, FY2013
Table 13: Key Performance Indicators of the Major Brands present in the India Super Luxury Wrist Watch Market and their Price Range in INR, FY2013
Table 14: India Online Wrist Watch Market Segmentation on the Basis of Price by Revenue in INR Million, FY2013 and FY2018
Table 15: Key Performance Indicators of Major Players in India Online Watch Market, FY2013
Table 16: Cause and Effect Relationship Analysis between Industry Factors and Expected Online Wrist Watch Market Prospects in India
Table 17: Competitive Landscape of Major Retailers in India Wrist Watch Market, FY2013
Table 18: Cause and Effect Relationship Analysis between Industry Factors and Expected Wrist Watch Industry Prospects in India
Table 19: Number of Retail Stores Owned by Titan under the Brands of World of Titan, Helios and Fastrack
Table 20: Major Distribution Channels of Titan in India and Abroad, FY2014
Table 21: Major Watch Collections Owned by Titan and their Price Segments, FY2013
Table 22: Major Watch Brands Owned by Titan and Endorsed by Celebrities
Table 23: Major Watch Brands Owned by Swatch Group and their Price Segments, FY2013
Table 24: Major Watch Brands Owned by Swatch Group and Endorsed by Celebrities
Table 25: India Sales Revenue for Major Watch Brands of Swatch Group in INR Million, FY2013
Table 26: Major Watch Brands Owned and Licensed by Timex Group and their Price Segments, FY2013
Table 27: India Wall Clock Market Segmentation on the Basis of Price by Revenue in INR Million, FY2008-FY2013
Table 28: Cause and Effect Relationship Analysis between Industry Factors and Expected Wall Clock Market Prospects in India
Table 29: Correlation Matrix for Mid Price Wrist Watch Market in India
Table 30: Regression Coefficients Output

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