Infiniti Retail plans to open a network of small stores and increase the size of its existing stores to fight competition from internet retailers. Its existing stores are being converted to large 650-930 sq m stores to build shop-in-shops and branded kiosks. Additionally, the company is also focused on setting smaller stores of size 110-180 sq m carrying a wide assortment of products with the focus on mobile phones and wearables.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?:
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
INFINITI RETAIL LTD IN CONSUMER ELECTRONICS (INDIA)
Summary 1 Infiniti Retail Ltd: Key Facts
Summary 2 Infiniti Retail Ltd: Operational Indicators
Chart 1 Infiniti Retail Ltd: Croma in Bangalore
Summary 3 Infiniti Retail Ltd: Private Label Portfolio
Summary 4 Infiniti Retail Ltd: Competitive Position 2016
Infiniti Retail Ltd in Retailing (India)
Infiniti Retail in 2012 continued to expand its outlet network of its retail brand for electronics and appliances, Croma, along with selling space. The larger format stores were focussed on metropolitan cities in order to attract higher footfall. The company also acquired its technical and sourcing
Infiniti Retail Ltd in Consumer Electronics (India)
The retailer is currently focusing on the online retail channel, which witnessed tremendous growth in 2013. In order to have a stronger share of the online market, Croma announced a strategic partnership with Snapdeal.com in September 2014. Thanks to this partnership, all goods available at Croma st