With increasing demand for appliances, the company is focusing on expansion of its appliance range of air coolers, and is also looking to enter new categories such as washing machines.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Electronics market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MICROMAX INFORMATICS LTD IN CONSUMER ELECTRONICS (INDIA)
Summary 1 Micromax Informatics Ltd: Key Facts
Summary 2 Micromax Informatics Ltd: Operational Indicators
Summary 3 Micromax Informatics Ltd: Competitive Position 2017
Micromax Informatics Ltd in Consumer Electronics (India)
The company is currently focusing on Android One devices and an affordable range of smartphone devices. Micromax is targeting the mass end of the smartphone business and is launching products on a regular basis in the price bracket of below Rs12000. The company is also contemplating opening up a man