Micromax Informatics Ltd in Consumer Electronics (India)

Dec, 2015   |   2  Pages   |   Euromonitor   |   Format : PDF
Micromax Informatics is aiming to reposition its brand upwards, from being targeted at low/middle-income consumers to those on mid-range and high incomes. Innovations, the use of the latest hardware and promotion through Hollywood and Bollywood celebrities are expected to raise its brands image among consumers. The company is planning to expand its manufacturing base in India by setting up a new production unit through the make-in-India campaign by the Indian government.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Micromax Informatics Ltd: Key Facts
Competitive Positioning
Summary 2 Micromax Informatics Ltd: Competitive Position 2015

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