Sectoral Capsule - Indian Baby Care Industry-Baby Steps to Growth

Mar, 2014   |   13  Pages   |   Gyan Research and Analytics   |   Format : PDF

The Indian baby care market has been witnessing speedy transformation with rising income levels and changing consumer behaviour. At present, the Indian market is in the emerging stage of development and is expected to become one of the worlds fastest-growing baby care markets. Moreover, large population base in the age group of 0-4 years and increasing willingness of parents to spend more on baby products will be the primary driving force in near future. Rising middle class contribution, introduction of baby care products for the bottom of the pyramid segment will drive the market towards steady growth. Most of the companies operating in this segment are going for product innovation and development.

The baby care market including both products and services was estimated at INR 844 billion in 2011. The major segments are baby food, baby diapers, baby hair care, baby skin care and attendants. The research and development departments of major baby food and health care products introduce a product depending on the taste and health issues, keeping in mind the price range in which it is introduced. The ingredients and the nutritional value of the popularly positioned products within the affordable range of middle income group are assessed for a specific segment.

The major players in this market are aiming to penetrate deep into the urban market and also stretch itself to the rural market with cheaper products without

1. Overview
2. Market Size
3. Market Segmentation
4. Indian Baby Food Market
5. Indian Baby Diapers Market
6. Growth Drivers
7. Outlook

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