Consumer Attitudes and Online Retail Dynamics in India, 2014-2019

May, 2015   |   91  Pages   |   Conlumino   |   Format : PDF

Summary

Consumer Attitudes and Online Retail Development in India, 2014-2019 provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across Indias online retail value chain and for new companies considering entry into online the retail market in India.

Key Findings

 Online retailers are converting from the inventory model to the marketplace model.

 The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product

 Online retailers are targeting tier-II and tier-III cities to increase margins.

 The m-commerce share of e-commerce is rapidly increasing.

 Electricals and electronics is the most sold category online, and is forecast to be the most sold category in 2019

Synopsis

Consumer Attitudes and Online Retail Development in India, 2014-2019 provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Indias online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry. In short,

 It provides in-depth analysis of the latest trends in online consumer shoppin

Table of Contents

1. Introduction
1.1 What is this Report About?
2. Market at a glance
3. Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Indias Online Shopping Environment
3.1.1 Despite low Internet penetration, the Indian online population is third largest in the world
3.1.2 Government plans to increase broadband penetration across India
3.1.3 Net Neutrality debate heats up the retail sector as well
3.1.4 Etailers focus on transitioning to mobile platforms from desktop versions
3.1.5 Online retailers employ shopping festivals as a strategy to drive sales
3.2 Consumer Attitudes and Behavior
3.2.1 Online retailers switch to marketplace model for survival
3.2.2 Cash on delivery most popular mode of payment but eating up retailers margin
3.2.3 Online retailing Expands to Tier II and Tier III cities
3.2.4 Food and groceries emerging as a new growth category group in online retailing
3.2.5 Celebrity fashion driving the sales of online fashion retailers
3.2.6 Online retailers consolidate as large investment flow in
3.2.7 Online Retailers are altering return policies to avoid returns
4. Online Channel Dynamics
4.1 The Online Channels Share of Total Retail Sales
4.1.1 India online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 India retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2014
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health & Beauty categories: market size and forecasts
5. Case Studies: Leading Online Retailers in India
5.1 Retailer 1: Flipkart
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: ZopNow
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Snapdeal
5.3.1 Business Description
5.3.2 Site Experience
5.4 Other Innovative Retailers in India
5.4.1 Yebhi - Provides try and buy service in India
5.4.2 Lenskart - Provides home try on services
6. Appendix
6.1 Definitions
6.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in India, 2014 and 2019
Table 2: India Online vs. Offline Retail Sales and Forecast (INR billion), 2009-2019
Table 3: India Online vs. Offline Retail Sales and Forecast (USD billion), 2009-2019
Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 5: India Online Sales vs. Global Average, 2009, 2014 and 2019
Table 6: India Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
Table 7: India Overall Retail Segmentation (INR billion) by Channel Group, 2009-2019
Table 8: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
Table 9: India Channel Retail Sales and Forecast (USD billion) by Channel Group, 2009-2019
Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 11: India Channel Retail Sales and Forecast (INR billion) by Channel, 2009-2019
Table 12: India Channel Retail Sales and Forecast (USD billion) by Channel, 2009-2019
Table 13: India Retail Sales Split (INR million), Online vs. Offline, 2014
Table 14: India Retail Sales Split (USD million), Online vs. Offline, 2014
Table 15: India Online Market Dynamics by Category Group, 2009-2019
Table 16: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
Table 17: India Online Retail Sales and Forecast (USD million) by Category Group, 2009-2019
Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR million), 2009-2019
Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD million), 2009-2019
Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million), 2009-2019
Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2009-2019
Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million), 2009-2019
Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2009-2019
Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR billion), 2009-2019
Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2009-2019
Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million), 2009-2019
Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2009-2019
Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million), 2009-2019
Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2009-2019
Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million), 2009-2019
Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2009-2019
Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR million), 2009-2019
Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2009-2019
Table 34: India Total and Online Retail Sales in Health & Beauty Categories (INR million), 2009-2019
Table 35: India Total and Online Retail Sales in Health & Beauty Categories (USD million), 2009-2019
Table 36: India Exchange Rate INR-USD (Annual Average), 2009-2014
Table 37: India Exchange Rate INR-USD (Annual Average), 2015-2019 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions

List of Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: Share of Product sectors in Online Retail Sales 2014
Figure 3: Total Internet Users and Penetration, 2009-2014
Figure 4: Number of broadband users and Rural tele-density, 2014, 2017 & 2020
Figure 5: Growth of smartphones and m-commerce in India
Figure 6: Comparison of marketplace model over inventory model in India
Figure 7: Cash on delivery eating up retailers margin
Figure 8: Collections Matching Celebrities Fashion
Figure 9: Key acquisitions and investments in Indian online sector
Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 12: India Online and Offline Retail Sales and Forecast (INR billion), 2009-2019
Figure 13: India Online Sales vs. Global Average (% of Total Retail)
Figure 14: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 15: India Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 16: India Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
Figure 17: India Retail Sales, Online vs. Offline, 2014
Figure 18: India Online Market Dynamics by Category Group, 2009-2019
Figure 19: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
Figure 20: Flipkart: Home Page
Figure 21: Flipkart: Product View
Figure 22: Flipkart: Product Comparison
Figure 23:Flipkart: Product Comparison
Figure 24: Flipkart: M-Commerce
Figure 25: ZopNow: Home Page
Figure 26: ZopNow: Product View
Figure 27: ZopNow: Browse and Compare View
Figure 28: ZopNow: m-commerce
Figure 29: Snapdeal: Homepage
Figure 30: Snapdeal: Well organized Product Section
Figure 31: Snapdeal: Product Comparison
Figure 32: Snapdeal: Customer Review
Figure 33:Snapdeal: M-commerce
Figure 34: Yebhi: Home Page
Figure 35: Lenskart: Homepage
Figure 36: The Triangulated Market Sizing Methodology

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