Surface Care in India

Mar, 2017   |   19  Pages   |   Euromonitor   |   Format : PDF
With increasing advertising and promotional activities by leading surface care players such as Reckitt Benckiser and Hindustan Unilever, local consumers are becoming increasingly aware of the importance of healthy living. In addition, the initiatives taken by the government for cleaner living is aiding the increase in sales of surface care in India. The category recorded 13% current value growth to reach INR13.3 billion in 2016.

Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN INDIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Godrej Consumer Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 1 Godrej Consumer Products Ltd: Key Facts
Summary 2 Godrej Consumer Products Ltd: Operational Indicators
Competitive Positioning
Summary 3 Godrej Consumer Products Ltd: Competitive Position 2016
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 4 Hindustan Unilever Ltd: Key Facts
Summary 5 Hindustan Unilever Ltd: Operational Indicators
Competitive Positioning
Summary 6 Hindustan Unilever Ltd: Competitive Position 2016
Executive Summary
Increasing Consumer Awareness of Home Care Continues To Drive Growth
Home Care in India Remains A Price-driven Market
Laundry Care Companies Dominate Home Care
Internet Retailing for Home Care Gaining in Prominence
Increasing Advertising and Promotional Activities To Drive Growth
Key Trends and Developments
Consumer Preferences Evolving With Time
Rural Consumers Continue To Switch To Branded Products
Increasing Government Initiatives To Drive Growth
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources

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