Energy Drinks in India

Mar, 2016   |   34  Pages   |   Euromonitor   |   Format : PDF

"In May 2015, the FSSAI ordered the recall of Monster energy drink after finding that it contained a combination of caffeine and ginseng, which, it is felt in some circles, are best not used together. Many other energy drinks brands like Tzinga and Cloud 9 were also withdrawn from the market for being unsafe for consumption. This led to strong-performing brands like Tzinga losing their foothold in the category.

Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Executive Summary
Value Growth Slows Slightly in Soft Drinks
Energy Drinks Face Challenges As the Fssai Declare Them Unfit for Consumption
International Brands Continue To Dominate Soft Drinks
Interesting Flavour Launches
Soft Drinks Will Continue To Grow Over the Forecast Period
Key Trends and Developments
Soft Drinks Witnesses A Minor Slowdown in Value Growth
New Launches Drive Consumers' Interest in Soft Drinks
Unit Price, Distribution and Income Remain Important Factors for Volume Growth
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Rural vs Urban: % Volume 2015
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 33 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 34 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 35 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 36 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 37 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Table 57 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2015-2020
Table 58 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2015-2020
Table 59 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 60 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Appendix
Fountain Sales in India
Sources
Summary 1 Research Sources

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