Consumer and Market Insights: Dairy Market in India

Mar, 2015   |   133  Pages   |   Canadean   |   Format : PDF

Summary

Consumer and Market Insights: Dairy Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Dairy market in India will register high growth in sales during 2014-2019

A large working population with increased disposable income means the Dairy & Soy market in India will register high growth in sales during 2014-2019

Young adults account for almost a third of the Dairy & Soy market in India, though theyre per capita consumption rates are low, highlighting an opportunity for brands and retailers

Consumers want Dairy & Soy products that meet age-specific needs. Nutritional information and levels of calcium, fat, or the use of probiotics should feature prominently on product packs and advertizing

Synopsis

Consumer and Market Insights: Dairy Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the India Dairy market
Historical and projected sales in the India Dairy market
Degree of trade up/down-trade in the India Dairy market
Comparison of India Dairy market compared to other key countries
Market volume of India Dairy by category
Historical and project market value of India Dairy by category
Winners and losers in the India Dairy market
Segment share of the category and change in market share in the India Dairy market
Penetration of private label, by categories, in the India Dairy market
Private label performance compare to national brands in the India Dairy market
Leading companies in the India Dairy market by category
Leading brands in the India Dairy market by category
Retailer and packaging
Leading retailers in the India food market
Leading distribution channels in the India Dairy market
Leading distribution channels by category in the India Dairy market
India Dairy market by type of packaging
India Dairy market by type of packaging closure/outer
India Dairy market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the India Dairy market
Private Label consumption occasions by age and gender in the India Dairy market
Under/Over-consumption levels in the India Dairy market by gender and age
Consumption frequency by type of consumer in the India Dairy market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the India Dairy market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the India Dairy market
Market volume of the India Dairy market by category and trend
For leading trends in the India Dairy market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the India Dairy market
How to target the trend in the India Dairy market
How the trend will evolve in the India Dairy market
Innovation examples
New product examples launched in the India Dairy market
New product examples launched in the global Dairy market
Actions and Recommendations
How to successfully target key trends in the India Dairy market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

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