India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17)

Feb, 2014   |   128  Pages   |   ISBN : 978-93-81039-34-2   |   NPCS   |   Format : Paperback

The report titled India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report starts with a brief on the global scenario of the beer industry and then proceeds to analyze the Indian scenario. The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment is categorized as strong beer and mild beer. Strong beer has alcohol contents of >5% and mild beer contains <5% of alcohol. Indian beer market is dominated by United Breweries capturing over 50% of the market followed by SABMiller with around 25% and Carlsberg with under 10% of the market share. Similarly in brands, Kingfisher dominates the market followed by Haywards 5000, Knock Out and Tuborg.

The report analysis the beer market in profundity by covering data points like industry growth drives, emerging trends coupled with SWOT analysis of the market and the regulatory framework. The report captures the market share of key players with the help of HHI or better known as market concentration index.

Although Indian Alcohol Industry has been dominated by stronger spirits (IMFL), but over the years beer has made a mark in the industry and has been able to make its presence felt. Surveys show that beer is the preferred alcohol of the 21St century

1. OVERVIEW
1.1 BEER MANUFACTURING PROCESS
1.2 STRUCTURE OF THE INDUSTRY

2. MARKET ANALYSIS
2.1 GROWTH DRIVERS
2.1.1 Beer: Preferred alcohol
2.1.2 Expanding product range
2.1.3 Rising social acceptability & promotional activities
2.1.4 Easy availability
2.1.5 Health Benefits
2.2 EMERGING TRENDS IN THE INDUSTRY
2.2.1 Entry of foreign brands in India
2.2.2 Budding Categories
2.2.3 Technology Advancements
2.2.4 Surrogate Advertising
2.2.5 Online Liquor Stores
2.3 REGULATORY FRAMEWORK
2.4 SWOT ANALYSIS
2.4.1 Strengths
2.4.1.1 Recession proof nature
2.4.1.2 Ever Increasing Market Base
2.4.1.3 Favorable Demographics
2.4.1.4 Adequate supply of raw material
2.4.2 Weaknesses
2.4.2.1 Highly Taxed & Regulated
2.4.2.2 Ban on direct advertising
2.4.2.3 Inadequate market infrastructure
2.4.2.4 Unjustified Pricing
2.4.2.5 Other Restrictions
2.4.3 Opportunities
2.4.3.1 Low Per Capita Consumption
2.4.3.2 Urbanization
2.4.3.3 Rising Disposable Incomes & Discretionary Spends
2.4.4 Threats
2.4.4.1 Religious Constraints
2.4.4.2 Competition
2.5 HERFINDAHLHIRSCHMAN INDEX (HHI)

3. MARKET FORECASTS
3.1 DEMAND
3.2 SUPPLY
3.3 FOREIGN TRADE OF BEER
3.3.1.1 Exports
3.3.1.2 Imports
3.4 INDUSTRY SIZE

4. KEY PLAYERS
4.1 UNITED BREWERIES
4.2 SABMILLER INDIA LTD
4.3 CARLSBERG INDIA

5. KEY FINANCIALS AND ANALYSIS
5.1 CONTACT INFORMATION
5.1.1 Registered Office Address
5.1.2 Directors Name
5.2 KEY FINANCIALS
5.2.1 Plant Location
5.2.2 Raw Material Consumption
5.2.3 Plant Capacity & Sales
5.3 FINANCIAL COMPARISON
5.3.1 Assets
5.3.2 Liabilities
5.3.3 Growth in Assets & Liabilities
5.3.4 Income & Expenditure
5.3.5 Growth in Income & Expenditure
5.3.6 Profits
5.3.7 Liquidity Ratios
5.3.8 Profitability Ratios
5.3.9 Return Ratios
5.3.10 Working Capital & Turnover Ratios

6. INDUSTRY OUTLOOK

LIST OF FIGURES & TABLES
Figure 1 Global Beer Production 2012- Share by Region
Figure 2 Indian Alcohol Industry- Segmentation by Value
Figure 3 Indian Alcohol Industry- Segmentation by Volume
Figure 4 Classification of Beer Industry in India- By ABV
Figure 5 Alcohol preference of Internet users
Figure 6 Coffee Outlets Vs Beer Cafes
Figure 7 Population of India (2008-17E, In Millions)
Figure 8 Population distribution by age
Figure 9 Production of barley in India (2007-12, In Mn Tonnes)
Figure 10 Area under barley production (2006-10, In '000 Hectares)
Figure 11 Typical cost structure of beer manufacturers
Figure 12 Beer affordability in India and the world
Figure 13 Per capita consumption of beer- Country-wise
Figure 14 Indian population structure- Rural & Urban
Figure 15 Growing discretionary spend in India
Figure 16 India's annual per capita income (2008-13, In INR)
Figure 17 Market share of beer players
Figure 18 Beer consumption in India (2008-12, In Million Cases)
Figure 19 Beer consumption in India (2008-12, In Mn Hectolitres)
Figure 20 Per capita consumption of beer in India (2008-12, In Litres)
Figure 21 Beer consumption in India (2013E-17E, In Mn Cases)
Figure 22 Per capita consumption of beer in India (2013E-17E, In Litres)
Figure 23 Industrial production of beer in India (2006-12, In Kilo Litres)
Figure 24 Indian exports of beer (2008-13, In Mn INR)
Figure 25 Indian exports of beer (2013-17E, In Mn INR)
Figure 26 Indian beer imports (2008-13, In INR Mn)
Figure 27 Indian beer imports (2013-17E, In INR Mn)
Table 1 Global Beer Production 2012
Table 2 Foreign Brands and their launch dates
Table 3 Types of Markets with corresponding states

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