Better For You Beverages in India

Sep, 2013   |   22  Pages   |   Euromonitor   |   Format : PDF

Through 2012, the trend towards healthier drinks gained momentum as the perils of sugar and calories to health and their contribution to obesity became clearer, and consumers were willing to pay the premium for healthier products. The review period over 2007-2012 was therefore was just the right time for the introduction of reduced sugar carbonates by the two majors in the business. These were positioned as providing taste with no calories, and found instant favour with discerning consumers.

Better For You Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Executive Summary
Riding the Health Consciousness Wave
Organic Foods and Beverages Find Favour
Indian and Multinationals Evenly Matched
Supermarkets and Hypermarkets Provide Impetus
Health and Wellness Value Sales To Grow by 7% Cagr
Key Trends and Developments
Natural and Organic Products in Vogue
Fortified/functional Foods and Beverages Do Well
Supermarkets and Hypermarkets Give An Impetus To Business
Indian Companies Do Well in Health and Wellness
India's Health Is A Concern - and An Opportunity
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources

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