Indian consumers usually prefer to consult a doctor in the case of any eye-related issues. This is largely to do with Indian culture, within which eyes are considered to be highly sensitive. As a result, the penetration of OTC self-medication eye care products is relatively low compared to other self-medication products. In addition, awareness of eye care issues is significantly lower among the rural masses and consumers tend to ignore eye-related issues in these regions until they need medical...
Eye Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Consumers Prefer To Consult A Doctor for Eye-related Issues, While Self-medication Is Still Uncommon
OTC Products Used for Minor Ailments
Eye Drops Continue To Be the Dominant Type of Eye Care Product in India
the Category of Eye Care in India Continues To Be Fragmented
Patanjali Ayurved Makes Product Claims
Table 1 Sales of Eye Care by Category: Value 2012-2017
Table 2 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 3 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 4 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 5 NBO Company Shares of Eye Care: % Value 2013-2017
Table 6 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 7 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Consumer Health Continues To Record Growth in 2017
Instant Relief Emerges As A Popular Claim Across Consumer Health Products
Competition Between Global and Domestic Players Intensifies, Leading To Increasing Dynamics Within the Industry
Chemists/pharmacies Continues To Be the Prime Distribution Channel
Growth Anticipated for Consumer Health Over the Forecast Period
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017
Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Summary 1 OTC: Switches 2016-2017
Summary 2 Research Sources
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