Vitamins and Dietary Supplements in India

Nov, 2015   |   39  Pages   |   Euromonitor   |   Format : PDF
Hectic and stressful lifestyles, combined with rising disposable incomes, fuelled the growth of vitamins and dietary supplements in 2015. Incidences of swine flu and other infections also drove sales as consumers and doctors focused on improving immunity and disease resistance through preventative measures. However, over the review period demand for such products mainly depended on doctors advice and was concentrated among those aged over 30.

Euromonitor International's Vitamins and Dietary Supplements in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
VITAMINS AND DIETARY SUPPLEMENTS IN INDIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Dabur India Ltd in Consumer Health (india)
Strategic Direction
Key Facts
Summary 3 Dabur India Ltd: Key Facts
Summary 4 Dabur India Ltd: Operational Indicators
Competitive Positioning
Summary 5 Dabur India Ltd: Competitive Position 2015
Emami Ltd in Consumer Health (india)
Strategic Direction
Key Facts
Summary 6 Emami Ltd: Key Facts
Summary 7 Emami Ltd: Operational Indicators
Competitive Positioning
Summary 8 Emami Ltd: Competitive Position 2015
Heinz India Pvt Ltd in Consumer Health (india)
Strategic Direction
Key Facts
Summary 9 Heinz India Pvt Ltd: Key Facts
Competitive Positioning
Summary 10 Heinz India Pvt Ltd: Competitive Position 2015
Herbalife International India Pvt Ltd in Consumer Health (india)
Strategic Direction
Key Facts
Summary 11 Herbalife International India Pvt Ltd: Key Facts
Competitive Positioning
Summary 12 Herbalife International India Pvt Ltd: Competitive Position 2015
Himalaya Drug Co, the in Consumer Health (india)
Strategic Direction
Key Facts
Summary 13 The Himalaya Drug Co: Key Facts
Competitive Positioning
Summary 14 The Himalaya Drug Co: Competitive Position 2015
Executive Summary
Consumer Health Achieves Steady Value Growth in 2015
Self-medication and Health and Wellness Witness Strong Growth Among Urban Dwellers
Herbal/traditional Product Manufacturers Continue To Make Their Mark
Chemists/pharmacies Remains the Leading Distribution Channel
Weight Management Anticipated To Lead Forecast Period Growth
Key Trends and Developments
Number of Health-conscious Consumers on the Rise
Herbal/traditional Products on the Rise
Modern Retail Chains Grow in Popularity
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 Sales of Consumer Health by Region: Value 2010-2015
Table 19 Sales of Consumer Health by Region: % Value Growth 2010-2015
Table 20 Sales of Consumer Health by Rural vs Urban: % Value 2015
Table 21 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 22 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 23 Distribution of Consumer Health by Format: % Value 2010-2015
Table 24 Distribution of Consumer Health by Format and Category: % Value 2015
Table 25 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 27 Forecast Sales of Consumer Health by Region: Value 2015-2020
Table 28 Forecast Sales of Consumer Health by Region: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Sources
Summary 15 Research Sources

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