Himalaya Drug Co, The in Consumer Health (India)

May, 2014   |   2  Pages   |   Euromonitor   |   Format : PDF

The company plans to work towards targeting middle-income consumers in order to market its herbal/ayurvedic products. It expects that the demand for herbal products to grow further which will lead to an eventual decline in prices of these products. Furthermore, in case of its personal care range, the company has an organic brand designed especially for the US market called Botanique, which it plans to launch in India.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 The Himalaya Drug Co: Operational Indicators
Company Background
Competitive Positioning
Summary 2 The Himalaya Drug Co: Competitive Position 2013

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