India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

Jul, 2014   |   91  Pages   |   kenresearch   |   Format : PDF

EXECUTIVE SUMMARY

The report titled India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth provides a comprehensive analysis of market performance in past and expected trend to be followed in future. The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services. The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.

OOH advertising in India has been one of the fastest growing segments in the advertising space which represents high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners. Spending on OOH advertising industry in the region attained a mark of INR ~ million in FY2014, representing at a CAGR of 4.8% during FY2008-FY2014. The growth has largely been driven by increased spending by sectors such as

TABLE OF CONTENTS

1. Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014

2. India Advertising Industry Introduction
2.1. India Out of Home (OOH) Advertising Market Scenario
2.1.1. Comparative Evaluation of Global OOH Advertising and India OOH Advertising Industry
2.1.2. Market Participants
Advertisers
Media Agencies
Specialist Buyers
Outdoor Media Owners
Outdoor Site Owners
2.2. India Advertising Industry Segmentation by Print, TV, Online, OOH and Radio, FY2008 FY2014
2.2.1. Impact of Entertainment and Media Industry

3. India OOH Advertising Industry
3.1. India OOH Advertising Industry Market Structure
3.2. India OOH Advertising Industry Market Size by Advertising Spending, FY2008-FY2014

4. India OOH Advertising Market Segmentation
4.1. By Physical and Digital Space, FY2008-FY2014
4.2. By Places Used - Billboards, Transit Displays, Street Furniture and Others, FY2008-FY2014
4.3. By Sectors - FMCG, Auto, Media & Entertainment, Telecom, Financial Services, FY2008-FY2014

5. Government Regulations
5.1. Role of Local Municipal Corporation
5.2. Safety Instructions

6. Physical OOH Advertising Market
6.1. Introduction and Market Size, FY2008-FY2014
6.1.1. Pricing of Physical OOH Ad Space
6.2. Physical OOH Advertising Market Segmentation
6.2.1. By Media Vehicles: Billboards, Gantries, Standees and Others FY2008-FY2014
6.2.2. By Target Locations - Street Furniture, Transit Displays, Streets, FY2008-FY2014
6.2.3. By Sectors - FMCG, Media & Entertainment, Auto, Telecom, Financial Services and Others, FY2008-FY2014
6.3. Physical OOH Advertising Market Trends
Regional Advertising
Rural Marketing
Mobile Advertising
6.4. Physical OOH Market Future Outlook and Projections, FY2015 FY2019

7. Digital OOH Advertising Market
7.1. Introduction and Market Size, FY2008-FY2014
7.1.1. Pricing of Digital OOH Ad-space
7.2. Digital OOH Advertising Market Segmentation
7.2.1. By Places - Transit, Street Furniture, Hospitality Centres, Health and Personality and Retail Outlets, FY2008-FY2014
7.2.2. By Sectors - FMCG, Financial services, Media & Entertainment, Auto and Telecom, FY2008-FY2014
7.2.3. By Types: Video ads, Image ads, Wrap-around the Screen
7.3. Digital OOH Advertising Market Trends
Augmented Reality
Interactive and Immersive Ad Campaigns
Branded Content
7.4. Digital OOH Advertising Market Future Outlook and Projections, FY2015 FY2019

8. Competitive Structure in India OOH Advertising Industry
8.1. Market Share of Major Companies in OOH Advertising Industry in India, FY2014

9. Company Profiles
9.1. Selvel One Group
9.1.1. Business Overview
9.1.2. Product and Key Offerings
9.1.3. Business Strategies
Increasing National Presence
Expanding to All Mediums
Enhancing the Product Portfolio
9.2. Times OOH
9.2.1. Business Overview
9.2.2. Product and Key Offerings
9.2.3. Business Strategies
Joint Venture
Focus on Premium Locations
Continuous Innovation
9.3. BIG Street
9.3.1. Business Overview
9.3.2. Product and Key Offerings
9.3.3. Business Strategies
Ownership of Premium Inventory
Segmenting the Consumers into Packages
Innovation with Comfort
9.4. TDI International India
9.4.1. Business Overview
9.4.2. Product and Key Offerings
9.4.3. Business Strategies
Focus on Non Premium Locations
Cost Effective Model
Specialized Media Agency

10. Growth in Tier 2 and 3 cities Cluster Growth
Less Clutter
Relative Cost of Media
Unexplored Markets
Infrastructure Development
Inaccessible by Other Media

11. SWOT Analysis

12. Porters 5 Forces Analysis
Threat of New Entrants (Medium)
Bargaining Power of Suppliers (Low)
Bargaining Power of Buyers (High)
Threat of Substitutes (High)
Rivalry among Existing Firms (High)

13. Trends and Developments in the OOH Advertising Industry
Integration of Mobile with OOH
Rise of Digital OOH
Demand for Integrated Solutions and Customization
Emergence of New Sectors
Growth of Rural Markets
Need for Analytics in OOH

14. Mergers and Acquisitions, Investments in Outdoor advertising in India

15. Scope and Opportunities
Changing Dynamics in Physical OOH Advertising
Innovative Display Model
Expected Increase in Investment with Government Support

16. India OOH Advertising Industry Future Projections, FY2015 - FY2019
16.1. Cause and Effect Relationship between Dependent and Independent Factors in India OOh Advertising industry

17. Macro-Economic and Industry Factors: Historical and Projections
17.1. Total Population, FY2008 FY2019
17.2. Personal Disposable Income, FY2008 FY2019
17.3. Media and Entertainment Industry in India, FY2008 FY2019
17.4. Foreign Direct Investment in Information and Broadcasting Sector, FY2008 FY2019
17.5. Number of Railway Stations, FY2008 FY2019
17.6. Passenger Traffic at Indian Airports, FY2008 FY2014

18. Appendix
18.1. Market Definition
18.2. Abbreviations
18.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
18.4. Disclaimer

LIST OF FIGURES

Figure 1: Global OOH Advertising Industry Size on the Basis of Revenues in INR Billion, 2008 - 2014
Figure 2: India Advertising Industry Size on the Basis of Revenues in INR Million, FY2008-FY2014
Figure 3: India Advertising Industry Segmentation by Print, TV, Online, OOH and Radio on the Basis of Revenues in Percentage, FY2008 - FY2014
Figure 4: India OOH Advertising Industry Market Structure
Figure 5: India OOH Advertising Industry Size on the Basis of Revenues in INR Million, FY2008-FY2014
Figure 6: India OOH Advertising Industry Segmentation on the Basis of Revenues from Physical and Digital Space in Percentage, FY2008-FY2014
Figure 7: India OOH Advertising Industry Segmentation on the Basis of Revenues from Billboards, Transit Displays, Street Furniture and Others in Percentage, FY2008-FY2014
Figure 8: India OOH Advertising Industry Segmentation on the Basis of Revenues from Different Sectors in Percentage, FY2008-FY2014
Figure 9: India Physical OOH Advertising Industry Size on the Basis of Revenues in INR Million, FY2008-FY2014
Figure 10: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Billboards, Gantries, Standees and Others in Percentage, FY2008-FY2014
Figure 11: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Target Locations in Percentage, FY2008-FY2014
Figure 12: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Different Sectors in Percentage, FY2008-FY2014
Figure 13: India Physical OOH Advertising Market Future Projections on the Basis of Revenues in INR Million, FY2015-FY2019
Figure 14: India Digital OOH Advertising Industry Size on the Basis of Revenues in INR Million, FY2008-FY2014
Figure 15: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues from Places in Percentage, FY2008-FY2014
Figure 16: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues from Sectors in Percentage, FY2008-FY2014
Figure 17: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues from Types of Ads in Percentage, FY2008-FY2014
Figure 18: India Digital OOH Advertising Market Future Projections on the Basis of Revenues in INR Million, FY2015-FY2019
Figure 19: Market Share of Major Companies in OOH Advertising Industry in India in Percentage, FY2014
Figure 20: Indian OOH Advertising Industry Future Projections on the Basis of Revenue in INR Million, FY2015-FY2019
Figure 21: India Population in Million, FY2008-FY2019
Figure 22: India Personal Disposable Income in INR Billion, FY2008-FY2019
Figure 23: India Media and Entertainment Industry Size in INR Billion, FY2008-FY2019
Figure 24: FDI in Information and Broadcasting Sector in India in INR Million, FY2008-FY2019
Figure 25: Number of Railway Stations in India in Thousands, FY2008-FY2019
Figure 26: Passenger Traffic at Indian Airports in Million, FY2008-FY2014

LIST OF TABLES

Table 1: Global OOH Advertising Industry in INR Billion and India Contribution in Percentage, FY2008-FY2014
Table 2: India Advertising Industry Segmentation by Print, TV, Online, OOH and Radio on the Basis of Revenues in INR Million, FY2008-FY2014
Table 3: India OOH Advertising Industry Segmentation on the Basis of Revenues from Physical and Digital Space in INR Million, FY2008-FY2014
Table 4: India OOH Advertising Industry Segmentation on the Basis of Revenues from Billboards, Transit Displays, Street Furniture and Others in INR Million, FY2008-FY2014
Table 5: India OOH Advertising Industry Segmentation on the Basis of Revenues from Different Sectors in INR Million, FY2008-FY2014
Table 6: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Billboards, Gantries, Standees and Others in INR Million, FY2008-FY2014
Table 7: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Target Locations in INR Million, FY2008-FY2014
Table 8: India Physical OOH Advertising Industry Segmentation on the Basis of Revenues from Sectors in INR Million, FY2008-FY2014
Table 9: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues by Places in INR Million, FY2008-FY2014
Table 10: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues from Sectors in INR Million, FY2008-FY2014
Table 11: India Digital OOH Advertising Industry Segmentation on the Basis of Revenues from Types of Ads in INR Million, FY2008-FY2014
Table 12: List of Major OOH Advertising Industry Players and their Major Offering
Table 13: Revenue of Major Players in India OOH Advertising Industry in INR million, FY2014
Table 14: Selvel One Group Product and Key Offerings
Table 15: Times OOH Product and Key Offerings
Table 16: BIG Street Product and Key Offerings
Table 17: TDI Product and Key Offerings
Table 18: Cause and Effect Relationship between Dependent and Independent Factors Prevailing in India OOH Advertising Industry
Table 19: Correlation Matrix of Indian OOH Advertising Industry
Table 20: Regression Coefficients Output

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