India Smartphone Market Outlook, 2020

Jun, 2017   |   155  Pages   |   Bonafide Research   |   Format : PDF
India Smartphone Market Outlook, 2020' gives a comprehensive analysis of the smartphone industry in India as well as worldwide. The mobile phone market is constantly in a state flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares. A few years ago, feature phones ruled the roost and having internet connectivity on the phone was considered a luxury in India. But now times have changed and this is the era of smartphone. Smartphones have become such an integral part of our daily lives that there is actually a term for those who live with the fear of being without their smartphones - Nomophobia. It is no big a news that India has had a flourishing market for digital devices in the past few years, as the country is already adorned with the presence of sizeable smartphone users. People who were earlier prone to using feature phones, have now become a part of the smartphone culture. This has paved the way for handset makers to enter into the smartphone industry, who were previously manufacturing features phones only.
TABLE OF CONTENTS
1. Executive Summary
2. Global Mobile Phone Market Outlook
3. Global Smartphone Market Outlook
3.1. Market Size By Value
3.2. Market Size By Volume
3.2.1. Overall Shipments
3.2.2. By Quarterly Shipments 2014
3.2.3. By Quarterly Shipments 2015
3.2.4. By Quarterly Shipments 2016
3.3. Market Share
3.3.1. By Company By Value 2016
3.3.2. By Company By Shipment 2016
3.3.3. By Company By Quarterly Shipments 2016
3.3.4. By Region
3.4. Technical Specification Outlook
3.4.1. By Screen Size
3.4.2. By Camera Resolution
3.4.3. By RAM
3.4.4. By ROM
4. India Mobile Phone Market Outlook
5. India Smartphone Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.2.1. Overall Shipments
5.2.2. By Quarterly Shipments 2014-15
5.2.3. By Quarterly Shipments 2015-16
5.2.4. By Quarterly Shipments 2016-17
5.3. Market Share
5.3.1. By Company By Value 2016-17
5.3.2. By Company By Shipment 2016-17
5.3.3. By Company By Quarterly Shipments 2016-17
5.3.4. By Region
5.3.5. By Price Range
5.3.6. By Tier-Wise Penetration
5.4. Consumer Survey Analysis
5.4.1. By Technical Specifications
5.4.2. By Age Distribution
5.4.3. By Usage Of Smartphone
5.5. India After Sales Services Outlook
6. India Economic Snapshot
7. Policy & Regulatory Landscape
8. PEST Analysis
9. India Smartphone Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Channel Partner Analysis
11. Market Trends & Developments
11.1. Dual Rear Camera
11.2. Finger Print Sensor
11.3. Bezel-less Screen
11.4. Storage & Battery
11.5. USB Type-C
12. Competitive Landscape
12.1. Porter's Five Forces
12.2. Company Profiles
12.2.1. Samsung Electronics India Private Limited
12.2.2. Lenovo (India) Private Limited
12.2.3. Apple India Private Limited
12.2.4. Xiaomi Technology India Private Limited
12.2.5. Micromax Informatics Limited
12.2.6. Intex Technologies (India) Limited
12.2.7. Oppo Mobiles India Private Limited
12.2.8. Vivo Mobile India Private Limited
12.2.9. Panasonic India Private Limited
12.2.10. Asus India Private Limited
12.3. Company Overview
12.3.1. Karbonn Mobile India Private Limited
12.3.2. Lava International Limited
13. Strategic Recommendations
14. Disclaimer

LIST OF FIGURES
Figure-1: Global Smartphone Market Size - By Value 2014-2016 (USD Billion) 11
Figure-2: Global Smartphone Market Size Forecast - By Value 2017F-2019F (USD Billion) 12
Figure-3: Global Smartphone Market Size - By Volume 2014-2016 (Million Shipments) 13
Figure-4: Global Smartphone Market Size Forecast - By Volume 2017F-2019 (Million Shipments) 14
Figure-5: Global Smartphone Market Size - By Quarterly Shipments 2014 (Million Shipments) 15
Figure-6: Global Smartphone Market Size - By Quarterly Shipments 2015 (Million Shipments) 17
Figure-7: Global Smartphone Market Size - By Quarterly Shipments 2016 (Million Shipments) 19
Figure-8: Global Smartphone Market Share - By Company By Value 2016 20
Figure-9: Global Smartphone Market Share - By Company By Volume 2016 22
Figure-10: Global Smartphone Market Share - By Company By Quarterly Shipments 2016 24
Figure-11: Global Smartphone Market Share By Region - 2016 28
Figure-12: Global Market Share By Screen Size - 2016 30
Figure-13: Global Market Share By Rear Camera Resolution - 2016 31
Figure-14: Global Market Share By Operating System - 2016 32
Figure-15: Global Market Share By Operating System - 2016 33
Figure-16: India Smartphone Market Size - By Value 2014-2016 (INR Billion) 39
Figure-17: India Smartphone Market Size Forecast - By Value 2017F-2019F (INR Billion) 40
Figure-18: India Smartphone Market Size - By Volume 2014-2016 (Million Units) 41
Figure-19: India Smartphone Market Size Forecast - By Volume 2017F-2019F (Million Units) 42
Figure-20: India Smartphone Market Size - By Quarterly Shipments 2014 (Million Units) 43
Figure-21: India Smartphone Market Size - By Quarterly Shipments 2015 (Million Units) 44
Figure-22: India Smartphone Market Size - By Quarterly Shipments 2016 (Million Units) 46
Figure-23: India Smartphone Market Share - By Company By Value 2016 (INR Billion) 48
Figure-24: India Smartphone Market Share - By Company By Shipment 2016 51
Figure-25: India Smartphone Market Share - By Company By Quarterly Shipments (Q1 & Q2) 2016 53
Figure-26: India Smartphone Market Share - By Company By Quarterly Shipments (Q3 & Q4) 2016 54
Figure-27: India Smartphone Market Share - By Region 2016 & 2019F 57
Figure-28: India Smartphone Market Share - By Price Range 2016 & 2019F 59
Figure-29: India Smartphone Market Share - By Tier-wise Penetration 2016 & 2019F 61
Figure-30: Distribution channel followed by Samsung (Online and Offline Mode) in India 80
Figure-31: Distribution channel followed by Apple (Online and Offline Mode) in India 81
Figure-32: Distribution channel followed by Micromax (Online and Offline Mode) in India 82
Figure-33: Distribution channel followed by Lenovo (Online and Offline Mode) in India 83


LIST OF TABLES
Table-1: India Economic Profile – 2015 67
Table-2: Key Facts of Samsung Electronics India Pvt. Ltd. 106
Table-3: Key Facts of 'Lenovo (India) Private Limited' 112
Table-4: Key Facts of 'Apple India Private Limited' 116
Table-5: Key Facts of 'Xiaomi Technology India Private Limited' 120
Table-6: Key Facts of 'Micromax Informatics Limited' 128
Table-7: Key Facts of 'Intex Technologies (India) Limited' 135
Table-8: Key Facts of ' Oppo Mobiles India Private Limited' 141
Table-9: Key Facts of ' Vivo Mobile India Private Limited' 147
Table-10: Key Facts of 'Panasonic India Pvt. Ltd.' 153
Table-11: Key Facts of 'Asus India Private Limited' 159

LIST OF FIGURES
Figure-1: Global Smartphone Market Size - By Value 2014-2016 (USD Billion)
Figure-2: Global Smartphone Market Size Forecast - By Value 2017F-2019F (USD Billion)
Figure-3: Global Smartphone Market Size - By Volume 2014-2016 (Million Shipments)
Figure-4: Global Smartphone Market Size Forecast - By Volume 2017F-2019F (Million Shipments)
Figure-5: Global Smartphone Market Size - By Quarterly Shipments 2014 (Million Units)
Figure-6: Global Smartphone Market Size - By Quarterly Shipments 2015 (Million Units)
Figure-7: Global Smartphone Market Size - By Quarterly Shipments 2016 (Million Units)
Figure-8: Global Smartphone Market Share - By Company By Value 2016
Figure-9: Global Smartphone Market Share - By Company By Volume 2016
Figure-10: Global Smartphone Market Share - By Company By Quarterly Shipments 2016
Figure-11: Global Smartphone Market Share - By Region 2016
Figure-12: Global Smartphone Market Share - By Screen Size 2016
Figure-13: Global Smartphone Market Share - By Camera Resolution 2016
Figure-14: Global Smartphone Market Share - By RAM 2016
Figure-15: Global Smartphone Market Share - By ROM 2016
Figure-16: India Smartphone Market Size - By Value 2014-15 to 2016-17 (INR Billion)
Figure-17: India Smartphone Market Size Forecast - By Value 2017-18F to 2019-20F (INR Billion)
Figure-18: India Smartphone Market Size - By Volume 2014-15 to 2016-17 (Million Shipments)
Figure-19: India Smartphone Market Size Forecast - By Volume 2017-18F to 2019-20F (Million Shipments)
Figure-20: India Smartphone Market Size - By Quarterly Shipments 2014-15 (Million Units)
Figure-21: India Smartphone Market Size - By Quarterly Shipments 2015-16 (Million Units)
Figure-22: India Smartphone Market Size - By Quarterly Shipments 2016-17 (Million Units)
Figure-23: India Smartphone Market Share - By Company By Value 2016-17
Figure-24: India Smartphone Market Share - By Company By Shipment 2016-17
Figure-25: India Smartphone Market Share - By Company By Quarterly Shipments (Q1 & Q2) 2016-17
Figure-26: India Smartphone Market Share - By Company By Quarterly Shipments (Q3 & Q4) 2016-17
Figure-27: India Smartphone Market Share - By Region 2016-17 & 2019-20F
Figure-28: India Smartphone Market Share - By Price Range 2016-17 & 2019-20F
Figure-29: India Smartphone Market Share - By Tier-Wise Penetration 2016-17
Figure-30: Distribution channel followed by Samsung in India
Figure-31: Distribution channel followed by Apple in India
Figure-32: Distribution channel followed by Micromax in India
Figure-33: Distribution channel followed by Lenovo in India

LIST OF TABLES
Table-1: India Economic Profile – 2015
Table-2: Key Facts of Samsung Electronics India Private Limited
Table-3: Key Facts of Lenovo (India) Private Limited
Table-4: Key Facts of Apple India Private Limited
Table-5: Key Facts of Xiaomi Technology India Private Limited
Table-6: Key Facts of Micromax Informatics Limited
Table-7: Key Facts of Intex Technologies (India) Limited
Table-8: Key Facts of Oppo Mobiles India Private Limited
Table-9: Key Facts of Vivo Mobile India Private Limited
Table-10: Key Facts of Panasonic India Private Limited
Table-11: Key Facts of Asus India Private Limited

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