Tariff Trends SnapShot No. 27: Indian Mobile and its prices

Jan, 2014   |   slides: 27  Pages   |   Tariff Consultancy Ltd   |   Format : PPT

In this SnapShot, TCL examines the pricing strategies followed by MNOs in the Indian market, one of the most largest and most competitive markets in the world. There has been continued price erosion for voice services, but now voice usage is also falling. Mobile data usage is increasing, aided by the sale of 3G dongles and smartphone devices, but device penetration remains at relatively low levels. MNOs are now seeking to boost data usage with low cost devices and promotional pricing. But average ARPU rates are still being squeezed.

Companies mentioned in this SnapShot include:
Aircel, Airtel, Idea Cellular, MTS India, Reliance Communications Uninor, TATA DOCOMO and Vodafone (India)

1. Introduction the Indian mobile landscape
2. The key Indian mobile pricing trends in 2014
3. The main changes in the Indian mobile market
4. Examples of Indian MNO pricing
5. Conclusion The future of Indian mobile pricing

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