Mobile Phones in India

Dec, 2015   |   20  Pages   |   Euromonitor   |   Format : PDF
Volume sales of mobile phones declined by 14% in 2015, due to a steep decline in sales of feature phones. Consumers preferred to have a smartphone than a feature phone to watch multimedia content and connect to the internet. Mobile phones recorded a lower decline of 8% in current terms in 2015, which was due to sales growth of more-expensive smartphones.

Euromonitor International's Mobile Phones in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN INDIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Volume 2010-2015
Table 3 Sales of Mobile Phones by Category: Value 2010-2015
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 5 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 9 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 11 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Micromax Informatics Ltd in Consumer Electronics (india)
Strategic Direction
Key Facts
Summary 1 Micromax Informatics Ltd: Key Facts
Competitive Positioning
Summary 2 Micromax Informatics Ltd: Competitive Position 2015
Executive Summary
Better Economic Scenario Supports Growth of Consumer Electronics
Slow Rural Demand Is Made Up for by Growing Demand From Urban India
Samsung India Electronics Pvt Continues To Lead Consumer Electronics
Internet Retailing Impacts Sales Through Bricks-and-mortar Stores
Policies Laid Out in 2014 Will Yield Results Over the Forecast Period
Key Trends and Developments
"make-in-india" Campaign Promotes Local Manufacturing
Online Stores Changing the Retailing Landscape for Consumer Electronics
Series of Cricket Matches Gives An Opportunity for New Launches and Advertisements
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

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